Business Motivation Model. Have you thought about what motivates a business? How link Vision <-> Mission <-> Strategy? Where are the intents?
Below you can see an effort from OMG to map business motivational model which is quite interesting. I not totally agree however give an idea of some major areas when we talk about where originates the business motivations.
It is a draft post; I will link this topic with the Customer Problem discussion soon. :)
Veres, C., Sampson, J., Cox, K., Bleistein, S., & Verner, J. (2010). An Ontology-Based Approach for Supporting Business-IT Alignment. In Complex Intelligent Systems and Their Applications (pp. 21-42). Springer New York.
 OMG Business Motivation Model http://www.omg.org/spec/BMM/1.1/